Dan Wieden Cause Of Death, Age, Biography, Wife, Children, Net-Worth, Family

Dan Wieden, best known for coining Nike’s iconic “Just Do It” tagline, has passed away at the age of 77 with his wife by his side, as confirmed by Insider.

Wieden co-founded Portland-based advertising agency Wieden + Kennedy with late partner David Kennedy back in 1982. They created numerous successful campaigns for the likes of McDonald’s and Bud Light, but are best known as the minds behind Nike’s “Just Do It.” Wieden was confirmed to have passed on Friday, September 30, 2022.

“Thank you Dan, for throwing the doors wide open for people to live up to their full potential,” Wieden + Kennedy’s official Twitter account posted in tribute.

Survived by his wife Priscilla Bernard and children, Dan Wieden’s creative legacy will continue on through the work the Wieden family does with Caldera Arts.

Who is Dan Wieden’s wife?

Dan Wieden is survived by his wife, Priscilla Bernard, and his children. Dan and Priscilla married back in 2012, just four years after the death of his first wife, Bonnie Scott. Dan and Bonnie were married from 1966 until her death in 2008.

The late ad titan had four children with Bonnie Scott, whom Priscilla Bernard is step-mother to. Their children are Tami Wiedensmith, Laura Blatner, Cassie Wieden, and Bryan Wieden. Priscilla has three children named Nathan Bernard, Bree Oswill, and Sean Oswill.

Priscilla has appeared at a number of charity and fundraising events alongside Dan Wieden over their decade of marriage. She is heavily involved in Portland’s creative community. Priscilla currently serves on the Board of Directors for Caldera Arts, an organisation the Wieden family created in 1996.

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